Kraft vs Stella · Bay Area shelf head-to-head
Kraft and Stella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineup
Kraft
Stella
60
brand power
19
65
products
8
9
categories
1
23
subcategories
5
13
grocers
5
$6.42
avg price
$12.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kraft▭ Stella
Distribution · 30% of score54·21
S
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kraft · Stella