Kuze Fuku & Sons vs Primal Kitchen · Bay Area shelf head-to-head
Kuze Fuku & Sons and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupKuze Fuku & Sons sits further up the premium end
Kuze Fuku & Sons
Primal Kitchen
41
brand power
63
12
products
85
9
categories
6
11
subcategories
31
8
grocers
19
$1.76
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kuze Fuku & Sons▭ Primal Kitchen
Distribution · 30% of score33·79
K
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kuze Fuku & Sons
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kuze Fuku & Sons · 2
only Primal Kitchen · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kuze Fuku & Sons · Primal Kitchen
