La Brea vs Schär · Bay Area shelf head-to-head
La Brea and Schär, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schär carries more Brand PowerSchär is in more Bay Area grocersSchär fields the deeper lineup
La Brea
Schär
26
brand power
56
12
products
29
3
categories
9
9
subcategories
17
6
grocers
15
67.0¢
price per oz
91.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Brea▭ Schär
Distribution · 30% of score25·63
S
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Brea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Brea · 0
no exclusive doors — everywhere La Brea is, Schär is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Brea · Schär
