La Cascada vs Lale · Bay Area shelf head-to-head
La Cascada and Lale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Cascada carries more Brand PowerLale is in more Bay Area grocersLa Cascada fields the deeper lineup
La Cascada
Lale
50
brand power
30
27
products
9
10
categories
4
11
subcategories
6
5
grocers
6
$12.59
price per item
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Cascada▭ Lale
Distribution · 30% of score21·25
L
L
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score89·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals4 vs 3 SKUs
L
<1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Cascada · 2
only Lale · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Cascada · Lale
