La Colombe vs Starbucks · Bay Area shelf head-to-head
La Colombe and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
La Colombe
Starbucks
45
brand power
58
25
products
139
2
categories
11
2
subcategories
14
11
grocers
13
$1.65
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Colombe▭ Starbucks
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages3 vs 1 SKUs
only La Colombe
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Colombe · 3
only Starbucks · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Colombe · Starbucks
