La Martinique vs Newman's Own · Bay Area shelf head-to-head
La Martinique and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
La Martinique
Newman's Own
0
brand power
65
3
products
71
1
categories
13
2
subcategories
20
3
grocers
19
$7.11
avg price
$7.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Martinique▭ Newman's Own
Distribution · 30% of score13·79
L
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Martinique
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Martinique · 0
no exclusive doors — everywhere La Martinique is, Newman's Own is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Martinique · Newman's Own