La Preferida vs Cadia · Bay Area shelf head-to-head
La Preferida and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia is in more Bay Area grocersCadia fields the deeper lineupLa Preferida sits further up the premium end
La Preferida
Cadia
29
brand power
57
10
products
194
4
categories
54
9
grocers
10
37.8¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Preferida▭ Cadia
Distribution · 30% of score38·42
L
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Preferida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Preferida · 2
only Cadia · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Preferida · Cadia
