La Tortilla Factory vs Siete · Bay Area shelf head-to-head
La Tortilla Factory and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
La Tortilla Factory
Siete
53
brand power
70
24
products
77
3
categories
12
7
subcategories
22
18
grocers
21
78.5¢
price per item
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Siete
Distribution · 30% of score75·88
carried in 18 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Tortilla Factory
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Siete
