La Tourangelle vs Nutiva · Bay Area shelf head-to-head
La Tourangelle and Nutiva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle carries more Brand PowerLa Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineup
La Tourangelle
Nutiva
51
brand power
39
28
products
16
3
categories
5
11
subcategories
9
18
grocers
11
$1.22
price per fl oz
92.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tourangelle▭ Nutiva
Distribution · 30% of score75·46
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Tourangelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Tourangelle · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tourangelle · Nutiva
