Lactaid vs Organic Valley® · Bay Area shelf head-to-head
Lactaid and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupOrganic Valley® sits further up the premium end
Lactaid
Organic Valley®
57
brand power
69
27
products
103
5
categories
15
5
subcategories
30
14
grocers
19
12.5¢
price per fl oz
24.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lactaid▭ Organic Valley®
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream1 vs 23 SKUs
only Lactaid
only Organic Valley®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lactaid · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lactaid · Organic Valley®
