Laird Superfood vs Forager Project · Bay Area shelf head-to-head
Laird Superfood and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineup
Laird Superfood
Forager Project
48
brand power
62
29
products
43
5
categories
12
8
subcategories
14
11
grocers
18
$1.54
price per oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laird Superfood▭ Forager Project
Distribution · 30% of score46·75
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Coffee9 vs 1 SKUs
1% of shelf
only Laird Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laird Superfood · 1
only Forager Project · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laird Superfood · Forager Project
