Lale vs La Cascada · Bay Area shelf head-to-head
Lale and La Cascada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Cascada carries more Brand PowerLale is in more Bay Area grocersLa Cascada fields the deeper lineup
Lale
La Cascada
30
brand power
50
9
products
27
4
categories
10
6
subcategories
11
6
grocers
5
$11.28
price per item
$12.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lale▭ La Cascada
Distribution · 30% of score25·21
L
L
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals3 vs 4 SKUs
L
<1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lale · 3
only La Cascada · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lale · La Cascada
