Land O Lakes vs Clover Sonoma · Bay Area shelf head-to-head
Land O Lakes and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineup
Land O Lakes
Clover Sonoma
39
brand power
68
17
products
114
5
categories
12
6
subcategories
23
9
grocers
18
62.6¢
price per oz
48.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Land O Lakes▭ Clover Sonoma
Distribution · 30% of score38·75
L
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Land O Lakes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Sonoma · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Land O Lakes · Clover Sonoma
