Lee Kum Kee vs Dynasty · Bay Area shelf head-to-head
Lee Kum Kee and Dynasty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee is in more Bay Area grocersDynasty fields the deeper lineup
Lee Kum Kee
Dynasty
59
brand power
58
25
products
28
5
categories
14
12
subcategories
17
15
grocers
14
55.4¢
price per oz
84.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lee Kum Kee▭ Dynasty
Distribution · 30% of score63·58
D
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lee Kum Kee · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lee Kum Kee · Dynasty
