Les Moulins Mahjoub vs Mina · Bay Area shelf head-to-head
Les Moulins Mahjoub and Mina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mina carries more Brand PowerMina is in more Bay Area grocersMina fields the deeper lineupLes Moulins Mahjoub sits further up the premium end
Les Moulins Mahjoub
Mina
42
brand power
51
8
products
18
5
categories
6
5
subcategories
9
12
grocers
15
$1.53
price per oz
71.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Les Moulins Mahjoub▭ Mina
Distribution · 30% of score50·63
M
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Les Moulins Mahjoub
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Les Moulins Mahjoub · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Les Moulins Mahjoub · Mina
