Lesserevil vs Cadia · Bay Area shelf head-to-head
Lesserevil and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersCadia fields the deeper lineupLesserevil sits further up the premium end
Lesserevil
Cadia
63
brand power
57
36
products
194
4
categories
54
21
grocers
10
$1.11
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lesserevil▭ Cadia
Distribution · 30% of score88·42
carried in 21 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lesserevil · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lesserevil · Cadia
