Let's Do Organic vs California Farms · Bay Area shelf head-to-head
Let's Do Organic and California Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Let's Do Organic carries more Brand PowerLet's Do Organic is in more Bay Area grocersLet's Do Organic fields the deeper lineup
Let's Do Organic
California Farms
59
brand power
32
21
products
7
9
categories
3
12
subcategories
3
19
grocers
12
57.1¢
price per fl oz
31.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Let's Do Organic▭ California Farms
Distribution · 30% of score79·50
L
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Let's Do Organic
only California Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Let's Do Organic · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Let's Do Organic · California Farms
