Living Intentions vs Bob's Red Mill · Bay Area shelf head-to-head
Living Intentions and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupBob's Red Mill sits further up the premium end
Living Intentions
Bob's Red Mill
30
brand power
81
12
products
210
6
categories
25
6
grocers
22
$1.20
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Living Intentions▭ Bob's Red Mill
Distribution · 30% of score25·92
carried in 6 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Living Intentions · 0
no exclusive doors — everywhere Living Intentions is, Bob's Red Mill is too.
only Bob's Red Mill · 16
both sides measured by the same instruments on the same shelves · see each brand’s full page: Living Intentions · Bob's Red Mill