Loloyum vs Annie's · Bay Area shelf head-to-head
Loloyum and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineup
Loloyum
Annie's
17
brand power
73
2
products
130
1
categories
21
7
grocers
21
$1.20
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loloyum▭ Annie's
Distribution · 30% of score29·88
L
carried in 7 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loloyum
no top category Annie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Loloyum · 0
no exclusive doors — everywhere Loloyum is, Annie's is too.
only Annie's · 14
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loloyum · Annie's