Lotus Foods vs Ocean's Halo · Bay Area shelf head-to-head
Lotus Foods and Ocean's Halo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineup
Lotus Foods
Ocean's Halo
54
brand power
56
28
products
25
4
categories
12
9
subcategories
14
17
grocers
13
75.2¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotus Foods▭ Ocean's Halo
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lotus Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotus Foods · Ocean's Halo
