Lucini Italia vs Monte Pollino · Bay Area shelf head-to-head
Lucini Italia and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineup
Lucini Italia
Monte Pollino
36
brand power
62
13
products
60
3
categories
18
11
grocers
14
49.2¢
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lucini Italia▭ Monte Pollino
Distribution · 30% of score46·58
L
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lucini Italia
no top category Monte Pollino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lucini Italia · 3
only Monte Pollino · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lucini Italia · Monte Pollino
