Magic Spoon vs Bob's Red Mill · Bay Area shelf head-to-head
Magic Spoon and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupMagic Spoon sits further up the premium end
Magic Spoon
Bob's Red Mill
49
brand power
81
22
products
210
5
categories
25
13
grocers
22
$1.53
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Magic Spoon▭ Bob's Red Mill
Distribution · 30% of score54·92
carried in 13 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Magic Spoon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Magic Spoon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Magic Spoon · Bob's Red Mill
