Malk vs Three Trees · Bay Area shelf head-to-head
Malk and Three Trees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocersMalk fields the deeper lineup
Malk
Three Trees
59
brand power
45
22
products
12
6
categories
4
8
subcategories
5
18
grocers
14
31.5¢
price per fl oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Malk▭ Three Trees
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy Alternatives1 vs 2 SKUs
only Malk
only Three Trees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Malk · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Malk · Three Trees
