Manischewitz vs Mrs. Adler's · Bay Area shelf head-to-head
Manischewitz and Mrs. Adler's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manischewitz carries more Brand PowerManischewitz is in more Bay Area grocersManischewitz fields the deeper lineup
Manischewitz
Mrs. Adler's
61
brand power
39
35
products
4
17
categories
2
13
grocers
1
$6.40
avg price
$13.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manischewitz▭ Mrs. Adler's
Distribution · 30% of score54·4
M
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manischewitz
only Mrs. Adler's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manischewitz · Mrs. Adler's
