Mary's vs Perdue · Bay Area shelf head-to-head
Mary's and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's carries more Brand PowerMary's is in more Bay Area grocersMary's fields the deeper lineupMary's sits further up the premium end
Mary's
Perdue
60
brand power
51
63
products
29
6
categories
6
23
subcategories
10
12
grocers
6
$1.33
price per oz
59.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mary's▭ Perdue
Distribution · 30% of score50·25
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Chicken4 vs 12 SKUs
only Mary's
only Perdue
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mary's · Perdue
