Maui Fruit Jewels vs The Ginger People · Bay Area shelf head-to-head
Maui Fruit Jewels and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineupMaui Fruit Jewels sits further up the premium end
Maui Fruit Jewels
The Ginger People
22
brand power
61
5
products
30
4
categories
9
5
subcategories
14
2
grocers
19
$4.49
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maui Fruit Jewels▭ The Ginger People
Distribution · 30% of score8·79
M
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maui Fruit Jewels
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maui Fruit Jewels · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maui Fruit Jewels · The Ginger People