Maya Kaimal vs Lundberg Family Farms · Bay Area shelf head-to-head
Maya Kaimal and Lundberg Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineupLundberg Family Farms sits further up the premium end
Maya Kaimal
Lundberg Family Farms
57
brand power
63
31
products
66
5
categories
7
7
subcategories
13
16
grocers
19
52.9¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maya Kaimal▭ Lundberg Family Farms
Distribution · 30% of score67·79
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods1 vs 11 SKUs
<1% of shelf
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maya Kaimal · Lundberg Family Farms
