Mazola vs Spectrum · Bay Area shelf head-to-head
Mazola and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineupSpectrum sits further up the premium end
Mazola
Spectrum
26
brand power
61
7
products
38
2
categories
7
4
subcategories
17
8
grocers
19
26.3¢
price per fl oz
93.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mazola▭ Spectrum
Distribution · 30% of score33·79
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils & Vinegars1 vs 1 SKUs
only Mazola
no top category Spectrum doesn’t also play in.
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mazola · 1
only Spectrum · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mazola · Spectrum