Mccormick vs See Smell Taste · Bay Area shelf head-to-head
Mccormick and See Smell Taste, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupSee Smell Taste sits further up the premium end
Mccormick
See Smell Taste
66
brand power
16
209
products
7
16
categories
1
60
subcategories
2
13
grocers
1
$3.65
price per oz
$14.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ See Smell Taste
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick
only See Smell Taste
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · See Smell Taste
