Mcevoy Ranch vs Mollie Stone's · Bay Area shelf head-to-head
Mcevoy Ranch and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineupMcevoy Ranch sits further up the premium end
Mcevoy Ranch
Mollie Stone's
38
brand power
52
23
products
114
6
categories
31
10
subcategories
32
2
grocers
5
$1.84
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcevoy Ranch▭ Mollie Stone's
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcevoy Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcevoy Ranch · 1
only Mollie Stone's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcevoy Ranch · Mollie Stone's
