Melissa's vs Essential Everyday · Bay Area shelf head-to-head
Melissa's and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerEssential Everyday fields the deeper lineupMelissa's sits further up the premium end
Melissa's
Essential Everyday
64
brand power
58
68
products
214
20
categories
44
8
grocers
8
$3.13
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melissa's▭ Essential Everyday
Distribution · 30% of score33·33
E
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melissa's · 6
only Essential Everyday · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melissa's · Essential Everyday
