Milk-bone vs Newman's Own · Bay Area shelf head-to-head
Milk-bone and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupNewman's Own sits further up the premium end
Milk-bone
Newman's Own
34
brand power
65
16
products
71
1
categories
13
1
subcategories
20
10
grocers
19
46.6¢
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milk-bone▭ Newman's Own
Distribution · 30% of score42·79
M
carried in 10 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milk-bone
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milk-bone · 1
only Newman's Own · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milk-bone · Newman's Own
