Mitica vs Recchiuti Confections · Bay Area shelf head-to-head
Mitica and Recchiuti Confections, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupRecchiuti Confections sits further up the premium end
Mitica
Recchiuti Confections
63
brand power
13
50
products
2
12
categories
2
19
subcategories
2
16
grocers
2
$10.43
avg price
$21.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitica▭ Recchiuti Confections
Distribution · 30% of score67·8
M
R
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recchiuti Confections
no top category Mitica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitica · Recchiuti Confections