Mitica vs Small Batch Jams · Bay Area shelf head-to-head
Mitica and Small Batch Jams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupSmall Batch Jams sits further up the premium end
Mitica
Small Batch Jams
63
brand power
12
50
products
4
12
categories
1
19
subcategories
2
16
grocers
1
$1.92
price per oz
$1.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitica▭ Small Batch Jams
Distribution · 30% of score67·4
M
S
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Small Batch Jams
no top category Mitica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitica · Small Batch Jams
