Mollie's vs St Michel · Bay Area shelf head-to-head
Mollie's and St Michel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerMollie's fields the deeper lineupMollie's sits further up the premium end
Mollie's
St Michel
48
brand power
17
83
products
4
27
categories
2
41
subcategories
3
2
grocers
2
$15.40
avg price
$11.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie's▭ St Michel
Distribution · 30% of score8·8
M
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies8 vs 1 SKUs
M
1% of shelf
only St Michel
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mollie's · 1
only St Michel · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie's · St Michel