Monte Pollino vs Vilux · Bay Area shelf head-to-head
Monte Pollino and Vilux, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineup
Monte Pollino
Vilux
62
brand power
29
60
products
8
18
categories
4
14
grocers
4
30.9¢
price per fl oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monte Pollino▭ Vilux
Distribution · 30% of score58·17
V
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monte Pollino
only Vilux
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monte Pollino · Vilux
