Mooala vs Califia Farms · Bay Area shelf head-to-head
Mooala and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineup
Mooala
Califia Farms
48
brand power
69
14
products
61
4
categories
11
5
subcategories
12
13
grocers
19
19.6¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mooala▭ Califia Farms
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk Alternatives6 vs 12 SKUs
4% of shelf
only Mooala
only Califia Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mooala · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mooala · Califia Farms
