Mrs. Adler's vs Manischewitz · Bay Area shelf head-to-head
Mrs. Adler's and Manischewitz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manischewitz carries more Brand PowerManischewitz is in more Bay Area grocersManischewitz fields the deeper lineup
Mrs. Adler's
Manischewitz
39
brand power
61
4
products
35
2
categories
17
1
grocers
13
$13.82
avg price
$6.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Adler's▭ Manischewitz
Distribution · 30% of score4·54
M
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Adler's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mrs. Adler's · 0
no exclusive doors — everywhere Mrs. Adler's is, Manischewitz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Adler's · Manischewitz
