Muso From Japan vs Fly By Jing · Bay Area shelf head-to-head
Muso From Japan and Fly By Jing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan carries more Brand PowerMuso From Japan is in more Bay Area grocersMuso From Japan fields the deeper lineupMuso From Japan sits further up the premium end
Muso From Japan
Fly By Jing
64
brand power
49
28
products
19
11
categories
6
17
subcategories
7
19
grocers
13
$13.78
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muso From Japan▭ Fly By Jing
Distribution · 30% of score79·54
M
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muso From Japan
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muso From Japan · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muso From Japan · Fly By Jing