Muso From Japan vs Momofuku · Bay Area shelf head-to-head
Muso From Japan and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan carries more Brand PowerMuso From Japan is in more Bay Area grocersMomofuku fields the deeper lineupMuso From Japan sits further up the premium end
Muso From Japan
Momofuku
64
brand power
58
28
products
40
11
categories
6
17
subcategories
8
19
grocers
14
$13.78
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muso From Japan▭ Momofuku
Distribution · 30% of score79·58
M
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muso From Japan
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muso From Japan · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muso From Japan · Momofuku
