Mutti vs Muir Glen · Bay Area shelf head-to-head
Mutti and Muir Glen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen fields the deeper lineup
Mutti
Muir Glen
59
brand power
57
27
products
31
4
categories
4
7
subcategories
8
18
grocers
18
44.0¢
price per oz
31.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mutti▭ Muir Glen
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mutti
only Muir Glen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mutti · Muir Glen
