Napa Valley Naturals vs La Tourangelle · Bay Area shelf head-to-head
Napa Valley Naturals and La Tourangelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tourangelle is in more Bay Area grocersLa Tourangelle fields the deeper lineup
Napa Valley Naturals
La Tourangelle
49
brand power
51
16
products
28
4
categories
3
9
subcategories
11
15
grocers
18
85.1¢
price per fl oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napa Valley Naturals▭ La Tourangelle
Distribution · 30% of score63·75
N
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils & Vinegars1 vs 1 SKUs
only Napa Valley Naturals
only La Tourangelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napa Valley Naturals · La Tourangelle
