Newman's Own vs Pup-peroni · Bay Area shelf head-to-head
Newman's Own and Pup-peroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupPup-peroni sits further up the premium end
Newman's Own
Pup-peroni
65
brand power
18
71
products
7
13
categories
1
20
subcategories
1
19
grocers
4
$7.55
avg price
$10.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Pup-peroni
Distribution · 30% of score79·17
P
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Newman's Own
only Pup-peroni
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Pup-peroni