Newman's Own vs Steve & Andy's · Bay Area shelf head-to-head
Newman's Own and Steve & Andy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupSteve & Andy's sits further up the premium end
Newman's Own
Steve & Andy's
65
brand power
9
71
products
4
13
categories
1
20
subcategories
1
19
grocers
3
98.9¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Steve & Andy's
Distribution · 30% of score79·13
S
carried in 19 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Newman's Own
only Steve & Andy's
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Steve & Andy's
