Newman's Own vs Toby's · Bay Area shelf head-to-head
Newman's Own and Toby's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
Newman's Own
Toby's
65
brand power
31
71
products
9
13
categories
3
20
subcategories
5
19
grocers
10
98.9¢
price per oz
65.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Toby's
Distribution · 30% of score79·42
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 1 SKUs
only Toby's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Newman's Own · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Toby's
