Newman's Own vs Virginia's · Bay Area shelf head-to-head
Newman's Own and Virginia's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
Newman's Own
Virginia's
65
brand power
0
71
products
5
13
categories
4
20
subcategories
4
19
grocers
2
$7.55
avg price
$9.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Virginia's
Distribution · 30% of score79·8
V
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Virginia's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Virginia's