Niman Ranch vs Olympia Provisions · Bay Area shelf head-to-head
Niman Ranch and Olympia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineupNiman Ranch sits further up the premium end
Niman Ranch
Olympia Provisions
63
brand power
38
58
products
9
11
categories
3
30
subcategories
8
17
grocers
10
$1.25
price per oz
65.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Niman Ranch▭ Olympia Provisions
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sausage16 vs 5 SKUs
4% of shelf
only Olympia Provisions
no top category Niman Ranch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Niman Ranch · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Niman Ranch · Olympia Provisions
