Now Natural Foods vs Spectrum · Bay Area shelf head-to-head
Now Natural Foods and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineupNow Natural Foods sits further up the premium end
Now Natural Foods
Spectrum
15
brand power
61
3
products
38
2
categories
7
3
subcategories
17
3
grocers
19
$12.44
avg price
$15.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Natural Foods▭ Spectrum
Distribution · 30% of score13·79
N
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Now Natural Foods · 0
no exclusive doors — everywhere Now Natural Foods is, Spectrum is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Natural Foods · Spectrum
