Nutiva vs Dr. Bronner's · Bay Area shelf head-to-head
Nutiva and Dr. Bronner's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Nutiva
Dr. Bronner's
39
brand power
68
16
products
91
5
categories
9
9
subcategories
12
11
grocers
17
92.4¢
price per fl oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutiva▭ Dr. Bronner's
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutiva · 1
only Dr. Bronner's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutiva · Dr. Bronner's
