Nuts For Cheese vs Field Roast · Bay Area shelf head-to-head
Nuts For Cheese and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupNuts For Cheese sits further up the premium end
Nuts For Cheese
Field Roast
40
brand power
63
12
products
27
4
categories
10
4
subcategories
11
12
grocers
19
$2.52
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts For Cheese▭ Field Roast
Distribution · 30% of score50·79
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts For Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nuts For Cheese · 0
no exclusive doors — everywhere Nuts For Cheese is, Field Roast is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts For Cheese · Field Roast
